Founded by Gaea Poggetti (she/her) in 2019, Gapogg is a creative studio that gathers everything she loves under one roof: fun branding projects for small businesses, colourful illustrations inspired by our beautiful planet & an online shop for riso and stationery lovers!
Tell us what is important to you in life?
Being surrounded by positive, inspiring and supportive people is a big one. Making time for friends and family, learning and being curious about other people’s experiences and concentrating my energy on doing things I love. On a bigger scale, protecting the environment and being as non-judgemental and inclusive as possible are also very important to me!
Where is your ideal environment to create?
I’m so so lucky I have a comfortable studio space to work in, which is (half of) the spare bedroom in my apartment. It has everything I need and love : all my art supplies, a big shelf to store my shop products and display some of my favorite decor pieces, a huge desk to work on my computer / make a mess with gouache, and some lush green plants !
I spend more than half of my time in this room, I love it so much !
Describe a day in your week (it can be any day)
The great thing about being my own boss is that I can organise my time as I want, but most days look like this: I start around 10 am by replying to emails or doing admin stuff with a warm oat milk cappuccino, then I move on to my paid projects (sometimes its graphic design, sometimes it’s illustration) and if I have time at the end of the day, I try to sketch or paint! In between all that, I do my best to make space for personal work: website updates, make new products for the shop, prepare instagram posts… I’m still trying to find balance between all my tasks!
In the evenings, I either play a Mario game on my Nintendo Switch or watch tv with my boyfriend, and I always finish my days by reading before bed!
Who are your latest artist crushes?
I follow too many talented people on Instagram to name them all, but here’s a few I discovered lately: Haley Tippman (@haleytippman), Bel Mathilde (@belmathilde), Alva Skog (@alva.skog), Asahi Nagata (@asahinagata) — Also, shout out to some of my creative friends: Anaïs Loué (@studiounplusun), Nawel Bichri (@shadireda), Gabrielle Monceaux (@gabriellemonceaux), Clémence Gouy (@clemence_gouy, whose also part of the latest katoenclub collection! See her prints here) and Alina Tang (@helloitspansy) just to name a few :)
What is your favourite technique, if you have one, and why?
I love experimenting with different techniques (riso, coloured pencil, pastels,…) but I must say, gouache will always be my number one favorite. The bright and bold colours gets me every time, and the opaque texture is just so relaxing to apply!
Where do you find inspiration lately?
I usually get inspired by the things that surround me: a walk around the city center, a color palette on a poster, a beautiful flower blooming on the side of the road or a cool exhibition at the museum. If you look closely, you can be inspired by literally anything. But lately it’s been a bit harder to escape, so thankfully we have access to a lot of beautiful things on the Internet (my fellow artist friends are always a huge inspiration!) and/or in movies and tv shows :)
Do you have a dream project?
There’s so many, I don’t know where to start! Recently my dream to design a book came true which is more than exciting ! (It’s called “La révolution du potager” and it’s coming out this May — Sorry for the non-french speakers, hopefully there will be a translation available soon!)
Here’s a few more dream projects, in no particular order: branding for a trendy hotel, paint a mural for a cool space, collaborate with a puzzle or stationery brand, paint a collection of gouache illustrations for an exhibition…
What/who are you reading now?
Recently I’ve read “The seven husbands of Evelyn Hugo” by Taylor Jenkins Reid, a beautiful story about a fictional Hollywood star that gives a final interview after a long career in the movie industry. I don’t want to reveal too much, just go in with no context and be surprised by the story and the complex characters, enjoy the ride! :)
Do you listen to anything when creating? (If yes, what are your latest favourites)
When I’m in my studio space, I will either be listening to various podcasts / loud 2000s music from my childhood when I need an extra boost of motivation (Britney Spears, Usher, Christina Aguilera, Black Eyed Peas,…) / or a nice chill playlist to concentrate (Sam Smith, Billie Eilish, John Legend, Leon Bridges,…)
How did you come up with your Katoenclub prints?
Nature always has a special place in my work, so of course I wanted to create a collection that pays tribute to our beautiful planet: a graceful flower bouquet, a wild animal in the jungle, colourful corals from the deep ocean and a nice view on the beach to relax!
You can see all prints by Gapogg’s here, follow her on Instagram, and check out her website here. Photos of Gapogg by Roger van Baren.